Wego to Promote Azerbaijan to Travellers across MENA

Wego has partnered with the Azerbaijan Tourism Board to promote Azerbaijan to travellers across the Middle East and North Africa (MENA).

The campaign will highlight the country's cultural heritage, natural landscapes, leisure attractions and seasonal experiences.

It will showcase destinations including Baku, Shaki and Shahdag, alongside wellness retreats, outdoor activities, local cuisine and family-friendly experiences.

The initiative aims to boost interest among GCC and wider MENA travellers seeking diverse and accessible travel destinations.

Mamoun Hmidan, Chief Business Officer at Wego, said: “Azerbaijan continues to attract travellers from across MENA thanks to its unique blend of cultural familiarity, diverse experiences, and ease of travel. From vibrant city experiences in Baku to scenic mountain landscapes and wellness escapes, the destination offers something for every type of traveller while maintaining a sense of connection and comfort that many visitors from the region value.”

The campaign will be activated across Wego’s digital ecosystem through curated destination content, storytelling-led campaigns, influencer collaborations, and travel inspiration tailored to evolving traveler interests and seasonal travel demand.

Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, commented: “We are pleased to collaborate with Wego to further strengthen Azerbaijan’s presence among travelers from the Middle East and North Africa. The market continues to show strong interest in destinations that combine culture, nature, leisure, and accessibility. Through this partnership, we aim to bring greater visibility to the unique experiences visitors can enjoy across Azerbaijan throughout the year.”