UAE's Etihad Water & Electricity Unveils New Corporate Identity

Etihad Water and Electricity (EtihadWE) on January 28 unveiled its new corporate and brand identity at a ceremony set against the backdrop of the Etihad Golf Championship being held in Ajman.

The new identity signifies a milestone in the company’s strategic journey, charting a path towards a future enriched with community empowerment and innovation.

It underscores the company’s commitment to providing outstanding quality services, fostering industrial and economic growth, and supporting sustainable development efforts in the Northern Emirates.

The company’s new logo, featuring its name in blue and orange, symbolises the fluidity and dynamism with which it delivers its essential services to the public.

The ceremony was attended by Suhail Mohamed Al Mazrouei, Minister of Energy and Infrastructure and Chairman of the EtihadWE Board, Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Ajman Department of Tourism Development, and Sheikh Dr. Majid bin Saeed Al Nuaimi, Chairman of the Ajman Ruler’s Court.

Other dignitaries included board members of EtihadWE, Emirates Investment Authority as well as Yousif Ahmed Al Ali, CEO of EtihadWE and other senior officials.

Speaking on the occasion, Al Mazrouei highlighted the company’s continued progress towards achieving its strategic goals, and the visionary leadership’s commitment to providing best-in-class services, optimal resource allocation, and business expansion.

He also emphasised the company’s significant achievements in recent years, especially in empowerment and Emiratisation.

"UAE nationals make up 80% of the workforce and 70% leadership roles, with women accounting for 56% of the workforce," he added.

Following his speech, a drone show illuminated the skies above Al Zorah Golf Club, depicting the evolution of the utility entity established over 50 years ago. The drone show culminated in the unveiling the logo symbolising its dynamic new corporate identity.