Alshaya Group Launches Aura Loyalty Program in Bahrain

Alshaya Group, one of the world’s leading international franchise operators, will launch Aura, its brand-new loyalty program in Bahrain, this Thursday. The move comes on the heels of triumphant introduction of the program in Qatar, Kuwait, UAE and Saudi Arabia, where the members, according to the Group, has crossed 1.5 million. In Bahrain, the official inauguration will occur at 12:30 pm at the Cheesecake Factory in The Avenues. According to the group, this initiative enables customers to redeem points and access various benefits across a diverse range of brands, with points accrual possible through both in-store and online transactions.