Aluminum Bahrain Launches Week-Long Virtual Safety Campaign

Aluminum Bahrain (Alba), the world’s largest aluminum smelter ex-China, launched on April 5 its mini Safety, Health and Environment (SHE) campaign titled ‘The Right Choice’.  The campaign, which was inaugurated by Alba’s Chief Executive Officer Ali Al Baqali, will be held virtually from April 5 to 12 and broadcasted live via virtual platforms to Alba employees and contractors’ workers.

Commenting on the campaign, Al Baqali stated: “We are what we repeatedly do, and Safety Excellence is a habit entrenched in our culture and Values. Safety is practiced every day individually and collectively in Alba – this is our forever motto. ‘‘The Right Choice’ campaign demonstrates our ONE-team spirit in making Safety a first choice in everything we do.” The Right Choice Campaign is different from its predecessors as it highlights the joint efforts exerted by teams to improve the overall Safety, Health and Environment in Alba. 

A total of 27 teams submitted their initiatives, which were then shortlisted by a judging panel who chose a winner for each of the Safety, Health and Environment categories. The week-long campaign will also feature special lectures by external speakers from the Supreme Council of Environment, General Directorate of Traffic, and International Organization for Child Protection.