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Friday, April 26, 2024 8:21 GMT
Saudi petrochemical giant SABIC has received a boost to its brand value after a new survey saw it jump 9.3% to US$4.33 billion in 2020, according to the independent brand valuation consultancy, Brand Finance. “This reflects the growing positive perception of SABIC,” Brand Finance said in a statement. SABIC has now entered the list of top 500 global brands. “The strength of our global brand demonstrates our collaborative approach to business and our commitment to maintaining long-term relationships based on trust,” said SABIC CEO Yousef Al-Benyan.Last year the petrochemicals company launched its first-ever global brand advertising campaign to raise the company’s awareness, understanding, and engagement with global influencers. Brand Finance utilizes a bespoke methodology to determine a company’s brand value. Factors considered include stakeholder familiarity, satisfaction, and forecasted business performance.